You can get just as good a resultfrom submitting to free directories, or those that are free with a reciprocal link. If the directory is exceptionally good, the cost is low, and your directory ranking will be improved by paying a fee, do so if you wish. Personally, I wouldn’t recommend you pay for what you can get free elsewhere.
To start with on your submission campaign, in my opinion it is better to submit to those directories that will allow you to easily modify your listing. That way, you can correct mistakes and get your campaign down pat before submitting to directories that don’t allow you to logon and modify your submission, thus saving yourself from wasting or reducing in value your efforts in those directories.
What Directories to Submit To
The best are Search Engine Friendly https://www.finditfastdirectory.com/ directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at. Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that encode their links are mostly useful for traffic if their Alexa Ranking is high enough. Directories that do not encode outgoing links will help your website’s Search Engine Ranking.
Deep Linking
It can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for the same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of the same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories.
